Increasing Number of Travelers to Cuba in 2011
During the most recent edition of the International Tourism Fair of Cuba, noted that in less than a decade Cuba has become the third destination in the Caribbean, behind Mexico and the Dominican Republic, despite not having 50 percent of the market issuer to the region, which constitutes the United States.
Cuba’s thriving tourism industry achieved an increase in income in 2011 of 11.9%, when the island received a record 2.7 million tourists.
According to official figures released by the National Bureau of Statistics and Information (Onei), the sector’s revenues last year, despite the global economic crisis, was of 1,738 million pesos convertible local currency is almost at par with the U.S. dollar and circulated internally by the traditional Cuban peso.
The higher revenues were for accommodation, followed by retail trade, food, transportation and recreation.
The ONEI confirmed that last year led Canada tourism source markets to Cuba, followed by Britain, Italy, Spain, Germany, France, Russia, Mexico, Argentina and Venezuela, while Russia and Argentina are the countries with the highest growth throughout the year.
These results are permanent points for the challenge of growth that raises the Cuban tourist industry that has been preceded by eight consecutive years with reports of more than 2.5 million vacationers.
The tourism authorities in Cuba confirm the need to increase the competitiveness of the island as a tourist destination, which represents one of the current challenges, and the interest to diversify and extra hotel deals.
Also want to raise the overall quality, offering the best of culture, history and Cuban traditions, with the joy and hospitality that welcomes all people who visit the island of Cuba.
Among the favorite places for visitors stand the Varadero resort, and the cities of Havana, Holguin and cays north of Villa Clara, as Jardines del Rey, Cayo Largo del Sur, Santiago de Cuba, and the beach Santa Lucia in Camaguey Province.
The proposed Cuban tourism, apart from the traditional sun and beach offers packages that involve events, nature walks, sports, culture, history and architecture of the country.
The new strategy of promoting these values along with the sun and beach destinations, as evident in the promotional campaign Authentic Cuba, has been successful Cuban tourism as it is shown that the majority of visitors arrive in Cuba seeking the warmth of the Cubans.
The tourism authorities in Cuba in 2012 expected to receive 2.9 million tourists, also provide for the continuity of communication and marketing actions, in order to position the effective campaign called Authentic Cuba, which shall remain in effect until 2013.
The priorities in this area for 2012 were announced the increase in cruise ship operations and construction of golf courses and the increase in offers boating-related recreation, events and incentives, nature tourism and health.
The sector’s growth includes increasing the capacity of rooms, which reaches 60 thousand rooms. Therefore, in 2012 will be given to the preparations for the start of two five star hotels, one on the beach of Guardalavaca, Holguin, Cayo Coco and the other in the north of Ciego de Avila, where he also executed two.